Marketing Intelligence

Il processo informativo di Intelligence a supporto delle ricerche di marketing, applicato principalmente per conoscere la composizione e le dinamiche di un particolare mercato ed il livello di competitività delle società leader

Sunday, August 09, 2009

Segnalazione > Blog di Bernard J. Jansen (Web Search)

Segnalo l'interessantissima pubblicazione di Bernard Jim Jansen - Pennsylvania State University - intitolata "Web Log Analysis", perchè consente di capire come le ricerche su internet stanno modificando una parte dei processi del marketing analitico, grazie alla digitalizzazione delle conversazioni ed alla maggiore disponibilità di contenuti prodotti ed immessi dai consumatori, sempre più motivati a documentare le loro esperienze e pronti a condividere opinioni e critiche.

Jansen cura un blog specifico sulle tendenze delle ricerche e sull'uso delle tecnologie, è una fonte da considerare e da consultare spesso.

http://jimjansen.blogspot.com

Inserisco i contenuti del manuale:

Introduction
  • “Research and Methodological Foundations of Transaction Log Analysis” Bernard J. Jansen (The Pennsylvania State University), Isak Taksa (Baruch College), and Amanda Spink (Queensland University of Technology)

Section 1 - Web Log Analysis: perspectives, issues and directions
  • “Historic Perspective of Log Analysis” W. David Penniman (Nylink)
  • “Surveys as a Complementary Method to Web Log Analysis” Lee Rainie (Pew Internet & American Life Project) and Bernard J. Jansen (The Pennsylvania State University)
  • “Watching the Web: An Ontological and Epistemological Critique of Web-Traffic Measurement” Sam Ladner (York University)
  • “Privacy Issues Associated with Web Logging Data“ Kirstie Hawkey (University of British Columbia)

Section 2 - Methodology and Metrics
  • “The Methodology of Search Log Analysis” Bernard J. Jansen (The Pennsylvania State University)
  • “Uses, Limitations, and Trends in Web Analytics” Anthony Ferrini (Acquiremarketing.com) and Jakki J. Mohr (University of Montana)
  • “A Review of Methodologies for Analyzing Websites” Danielle Booth (The Pennsylvania State University) and Bernard J. Jansen (The Pennsylvania State University)
  • “The Unit of Analysis and the Validity of Web Log Data” Gi Woong Yun (Bowling Green State University)
  • “Recommendations for Reporting Web Usage Studies” Kirstie Hawkey (University of British Columbia) and Melanie Kellar (Google)

Section 3 - Behavior Analysis
  • “From Analysis to Estimation of User Behavior” Seda Ozmutlu (Uludag University), Huseyin C. Ozmutlu (Uludag University), and Amanda Spink (Queensland University of Technology)
  • “An Integrated Approach to Interaction Design and Log Analysis” Gheorghe Muresan (Microsoft Corporation)
  • “Tips for Tracking Web Information Seeking Behavior” Brian Detlor (McMaster University), Maureen Hupfer (McMaster University) and Umar Ruhi (University of Ottawa)
  • “Identifying Users Stereotypes for Dynamic Web Pages Customization” Sandro José Rigo (Universidade Federal do Rio Grande do Sul), José Palazzo M. de Oliveira (Universidade Federal do Rio Grande do Sul), and Leandro Krug Wives (Universidade Federal do Rio Grande do Sul)
  • “Finding Meaning in Online, Very-scale Conversation” Brian K. Smith (The Pennsylvania State University), Priya Sharma (The Pennsylvania State University), Kyu Yon Lim (The Pennsylvania State University), Goknur Kaplan Akilli (The Pennsylvania State University), KyoungNa Kim (The Pennsylvania State University), Toru Fujimoto (The Pennsylvania State University), and Paula Hooper (TREC)

Section 4 - Query Log Analysis
  • “Machine Learning Approach to Search Query Classification” Isak Taksa (Baruch Colleg), Sarah Zelikovitz (The College of Staten Island ity University of New York), and Amanda Spink (Queensland University of Technology)
  • “Topic Analysis and Identification of Queries” Seda Ozmutlu (Uludag University), Huseyin C. Ozmutlu (Uludag University), and Amanda Spink (Queensland University of Technology)
  • “Query Log Analysis in Biomedicine” Elmer V. Bernstam (University of Texas –Houston), Jorge R. Herskovic (University of Texas –Houston), and William R. Hersh
  • “Processing and Analysis of Search Query Logs in Chinese” Michael Chau (The University of Hong Kong), Yan Lu (The University of Hong Kong) Xiao Fang (The University of Toledo), and Christopher C. Yang (The Chinese University of Hong Kong)
  • “Query Log Analysis for Adaptive Dialogue-Driven Search”Udo Kruschwitz (University of Essex), Nick Webb (Institute for Informatics, Logics and Security Studies), and Richard Sutcliffe (University of Limerick)

Section 5 - Contextual and Specialized Analysis
  • “Using Action-Object Pairs as a Conceptual Framework for Transaction Log Analysis” Mimi Zhang (The Pennsylvania State University) and Bernard J. Jansen (The Pennsylvania State University)
  • “Analysis and Evaluation of the Connector Website” Paul DiPerna (The Blau Exchange Project) “Information Extraction from Blogs”Marie-Francine Moens (Katholieke Universiteit Leuven) “Nethnography: a Naturalistic Approach towards Online Interaction”Andrade Braga (Universidade Católica do Rio de Janeiro)

Conclusion
  • “A Review of Methods in Presented in the Handbook of Weblog Analysis” Isak Taksa (Baruch College), Amanda Spink (Queensland University of Technology), and Bernard J. Jansen (The Pennsylvania State University)

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